Expert Internet Marketer

Keith Chan found what looks like it might be an experimental form of Google AdSense. As the screenshot by Keith shows, there are two blue arrow icons at the bottom left of the text ad unit.

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Addict 3D

Have you heard of AIDA? Its an abbreviation of:

A: Grab the Attention of your customer
I: Create Interest of the product/service you are trying to sell
D: Instill Desire to own the product/service
A: Provoke them to take Action immediately

If you are already familiar and thought it makes sense only to offline medium, its time to re-consider. Techniques of AIDA works wonders in online marketing as well. It’s a typical sales process of a purchasing cycle.

 Use AIDA effectively in your PPC Ads

- by crafting an intelligent ad copy with catchy title to grab attention. You can also use provocative questions in the ad title .

- give offers/discounts to create interest to click on the ad.

- Use your landing page well to instill desire to buy backed with money-back guarantee, customer praise, reviews from other website, and use excellant visuals & text.

- Finally, make it easy to buy the product, get their email address for follow ups, remove constraints in filling the form and provide alternate ways to make the payment.

Once you follow the methods above, you will be on your way smiling to the bank

Taken together, Google and China occasionally relate to censorship. If Baidu enters the conversation, losing might also come up. But in this case, it appears that a positive development occurred: Google China has introduced an allow certain sites feature for AdSense. If you can read Chinese, then you can probably skip this article, as there’s a post about the new feature on Google …

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WebProNews

I haven’t got a chance to test out the software Google Cash Detective. But from the reviews and discussion, its clear that the main pitfall with the program is server-based. It could have been more widely used if it was client-based - running in the background.

The fact that you are running the Google Cash Detective on your server is good enough for the hosting companies to suspend your account. So, you better be aware before installing on your server without confirmation from your hosting provider.

You would be better off trying Adspy pro or Keyword Elite as more or less these tools are same as Google Cash Detective. Only thing is GCD seems to be throwing up too many errors.

There is a thread at WebmasterWorld that was created on June 5th reporting that AdSense ads are generating onsite JavaScript errors. There are dozen of reports in the thread that these Google ads are causing this unwanted errors. A debugger tool reports that there is a missing ‘;’ in the AdSense code. It was then reportedly fixed at 7pm the same day. However, there are more lingering …

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Search Engine Roundtable

“Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for.” - Source: Google Press Release

It is still a mystery whether Big Daddy is doing this for User Experience as it claims or is it a strategy to glue the users with all their services - as a single source of information. Google has been making a clever plan to retain the monopoly position when it comes to Search. Whether it will always be there or not is a debatable topic.

As a user, If I want to read a news story or watch a video, I would like to go there and see for myself. But combining all these services as part of the Search results is certainly going to overwhelm me. When Google introduced Books & Stock quotes on SERPs, it annoyed me.

I guess I have to wait for it to see myself and then comment on it. Hope Big Daddy doesn’t disappoint me any more.

In a recent discussion at digitalpoint forums, one user shared his doubts on why his site not showing up in top 10 SERPs inspite of having medium PR of 5. While his doubt has a merit but the nature of Google’s mysterious algo changes very rapidly. PR as a number doesn’t hold significant value anymore.

No doubt, a very good pagerank certainly help a website achieve top rankings but the hard fact is that its not the ONLY factor - anymore. The skill lies in capitalising the PR value of the site, do extensive on-page optimization and build a relevant backlinks with targeted anchor text .

For Internal PR Checking, use the following tool:

SEO Quake for FireFox - Seoquake allows to obtain and investigate many important SEO parameters of the internet project under study on the fly, save them for future work, compare them with the results, obtained for other, competitive, projects.

The rumors were heating up over the weekend that Google may be taking steps to curb or shut down the amount of arbitrage which is currently occuring with Google AdSense accounts. Basically Google AdSense arbitrageurs find inexpensive ways to attract targeted traffic to websites which are designed for high Google AdSense click thru rates. So, [...]

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Search Engine Journal

The opinion that Google can be taken on indirectly, by stealing its partner network sites that display AdSense, makes sense except for a couple of tiny issues. Beating The Unbeatable Google, Revisited Sean Ammirati wrote about the problem of competing with Google, and how an open ad network could be the mechanism to do so. His post at Read/WriteWeb noted Google’s …

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WebProNews

Amit Agarwal has found an interesting URL variable which when added to the Google Search URL string blocks AdWords ads from showing. If you append the parameter output=googleabout to Google Web Search URL, the search results page will not carry any AdSense ads that are otherwise seen on the top and right sections of the page. [...]

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Search Engine Journal