Expert Internet Marketer

WALTHAM, Mass.—-Unica Corporation , a global provider of enterprise marketing management solutions, continues to experience widespread customer adoption of its award-winning web analytics solution, Affinium NetInsight.

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Business Wire via Yahoo! Finance

Stratigent, the global leader in web analytics consulting has added VisitorTrack® to its suite of leading web analytics applications. Working just like “Caller ID for a Website,” VisitorTrack® automatically converts invisible website visitor ‘clicks’ into actionable B2B sales leads — without any Visitor registration action. (PRWeb Jun 19, 2007) Post Comment:Trackback URL: …

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PRWeb

A Web Analytics Association report finds most analytics pros feel they and their companies still struggle to grasp the practice.

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ClickZ

Web analytics firm Visual Sciences and Web technology services firm [x+1] have announced they have expanded their relationship to provide a unified analytics and optimization service.

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dmnews.com

Choosing a Web analytics solution is much different than choosing a word processor, a graphic design program or an accounting application — and with good reason. There are more than 100 Web analytics vendors on the market today. While they may seem to produce similar results — colorful graphs, charts, top 10 lists and plenty of stats — each boasts a unique value proposition.

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CRM Daily

Spotfire, Inc. , the Information Insight Company, today announced the addition of Spotfire DXP Web Player to the Spotfire enterprise analytics platform for next generation business intelligence.

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PR Newswire via Yahoo! Finance

Resound Marketing, an integrated marketing and PR agency focused on helping clients “make some noise,” today announced its four year anniversary. Launched in 2003, Resound brought to market a unique vision of integrated marketing done right — balancing in- house services with those of qualified marketing partners.

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PR Newswire via Yahoo! Finance

Web Analytics is about understanding how your website is being used in order to optimise performance. Effective use of analytics can help you find out which visitors are most likely to convert into customers or subscribers and use this insight to optimise marketing spend. Here�s why we think you need to invest in Web Analytics�

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e-Consultancy

Though there’s an exponential growth in using Web analytics but the recent research at MarketingSherpa shows that almost 80% of the marketers are not using the Web analytics to the full advantage.

A case study of Jamestown Distributors’ Web site shows how their business prospered after integrating real-time analytics into their merchandising strategies and product relevancy rankings.

“When people came in through SEO or Google AdWords, they could have been anybody. It might have been a commercial builder or some guy looking to buy some paint so he can fix up his kayak. We needed to make the site better for acquiring customers from our [pool] of visitors.” says Marketing VP Michael Mills.

Tactic #1. Automate the merchandising process
Tactic #2. Rank products internally by importance
Tactic #3. Upgrade back-end support
Tactic #4. Empower call center reps
Tactic #5. Marketing and IT hand-in-hand

The results of the integration showed tremendous increase in conversion rates and average order size to be 23.5%.

Read the full research at MarketingSherpa

“Persuasion Architecture is a thought provoking concept to model and understand your customers, what they want, and figure out how to persuade them to buy what you are selling. It’s made more challenging by the fact that your prospective customers are not all at the same stage in the process. Some of them are ready to make an immediate decision, others are still doing research, and others may be at various in-between stages. In a Persuasion Architecture you strive to be successful in addressing the needs of all of these kinds of prospects.

Persuade the customer to buy, by serving them. Doing this truly well requires a lot of insight and ongoing optimization to get to optimal results. Yet the upside is tremendous.”

Bryan Eisenberg of Future Now, is very well known in the web analytics world, and is the chairman of the Web Analytics Association. He is also the co-author of Call to Action: Secret Formulas to Improve Online Results and Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing.