Whew! Omniture Summit 2010 has come and gone, but hopefully you’re still deriving real value from some of the thoughts, tactics, and strategies that were discussed, both formally and informally, at the conference. As promised, I will be blogging about each of the three advanced SiteCatalyst solutions that my team and I covered in our [...] Related posts:

1. 3 Major Improvements in Google Adwords Quality Score expected
2. New In AdWords: Search Funnels
3. Dynamic Ad Targeting & Optimization Using Omniture Test&Target

We love ideas. Always have. I spend most of my waking hours talking to Omniture users on Twitter, the Yahoo! Forum, blogs, etc., and many of these conversations center on ideas—how best to use our products, how to solve perplexing problems, and how to improve the Omniture Suite. Because we love ideas—and because we especially love [...] Related posts:

1. Insight at Summit 2010 [Analysis with Insight]
2. The Secret Revealed – New Solution Give Away (Advanced Solutions)
3. Mobile Video, App Targeting, and Flash 10.1, Oh My!

This morning, Omniture announced new solutions in Display Advertising to help advertisers increase their return on ad spend. The press release may be found here: Omniture Announces Display Advertising Solutions for Increased Return on Ad Spend Today, I’d like to add color to a particularly exciting part of the release titled “Dynamic Ad Targeting & Optimization Using Omniture [...] Related posts:

1. Mobile Video, App Targeting, and Flash 10.1, Oh My!
2. Insight at Summit 2010 [Analysis with Insight]
3. The Secret Revealed – New Solution Give Away (Advanced Solutions)

At the mobile event of the year, Omniture and Adobe announced several advancements in mobile publishing and content optimization including measurement and analytics for mobile video, testing & targeting capabilities for mobile applications, and beta for Flash Player 10.1 (general availability expected in the first half of 2010). These announcements mark significant progress toward [...] Related posts:

1. Dynamic Ad Targeting & Optimization Using Omniture Test&Target
2. Insight at Summit 2010 [Analysis with Insight]
3. The Secret Revealed – New Solution Give Away (Advanced Solutions)

(Cross-posted on the Omniture Summit 2010 Blog) There’s an abundance of opportunity for an online marketer at Omniture Summit, and you certainly have to carefully choose what you’ll do to maximize your time at Summit. I’m hoping that everyone at Summit will make some time to explore what Omniture Insight might be able to offer their business [...] Related posts:

1. The Secret Revealed – New Solution Give Away (Advanced Solutions)
2. Mobile Video, App Targeting, and Flash 10.1, Oh My!
3. Summit Topic #1: Visitor Scoring in SiteCatalyst

I mention on twitter, I have an exciting announcement. For the first time in Engineering Services history we are going to give away a new solution for a three week trial during my Summit 2010 break out session.   During my break out session you will learn about the solution and how it will help your company. If [...] Related posts:

1. Unica’s Web Analytics Solution Finishes a Banner Year in 2007
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3. Insight at Summit 2010 [Analysis with Insight]

Yesterday, AdWords announced the launch of Search Funnels, a new set of reports available only in AdWords that describe the Google search ad click and impression behavior leading up to a conversion. They are rolling out over the next few weeks and work if you are using AdWords Conversion Tracking or importing your Google Analytics [...] Related posts:

1. What’s New with Google AdWords
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This is the 7th edition of Web Analytics TV with Avinash Kaushik and Nick Mihailovski! In this series you ask questions via the Google Analytics Google Moderator site and we answer them! Here is the list of last week’s questions. In this action packed episode we discuss: ● Test your tracking [...] Related posts:

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The Search Engine Strategies conference is next week in New York, and googlers from search, AdWords, AdSense, YouTube, Google Analytics and Website Optimizer will be there in force. We’ll have a large booth where we’ll be demoing the coolest new features from any and all of our products. Come by and say hello, and also [...] Related posts:

1. New In AdWords: Search Funnels
2. Web Analytics TV #7 with Avinash and Nick
3. Web Analytics: An Hour a Day (Paperback – July 2007)

As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy. Over the past year, we have been exploring ways to offer users more choice on how their data is collected [...] Related posts:

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