Web 2.0 Marketing + SEO / PPC + Social Research Training

Archive for the ‘Web Usability’

Landing Page Load Time Will Be Counted In Quality Score

Earlier during the mid and late ninety’s and beginning of the 21st century the Internet connections were rather slow. Most people had dial-up Internet network connections and broadband connectivity was a futuristic luxury that not many had the capacity to afford. Due to this the landing page time of most web sites in the cyber [...] Related posts:
  1. 3 Major Improvements in Google Adwords Quality Score expected
  2. How to Convert Visits to Clicks through Landing Pages
  3. Landing Page Optimization – Google Website Optimizer

Navigation tips for websites

Any decision on a website's navigation is critical to usability, findability, accessibility and SEO. It can be difficult to undo if you select a poor design. So usable navigation is best established early on in a web project. There are many different examples of main navigation systems, (i.e. the main method for accessing content in different site sections) but the 'three Cs' of ... Related posts:
  1. A/B Testing for Large Websites
  2. Why bother with Web Analytics?
  3. The Royal Society Of Medicine Website Undergoes A Major Overhaul

Usability Study Results in 69% Increase in Safelite® Auto Glass Customer Conversion

Brulant, Inc., one of the leading ecommerce and online business partners in the nation, recently conducted a website usability study for Safelite® Auto Glass, a national auto glass provider, resulting in a 69% increase in the number of customers to complete the appointment process. Related posts:
  1. Customer Relationship Management Experts Share New White Papers at CRMToday.com
  2. Customer Relationship Management Experts Share New White Papers at CRMToday.com
  3. Oneupweb Corporate Podcast Depicts the Drama of a Website Failing To Perform

Google and Universal Search: Major Changes

“Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for.” – Source: Google Press Release It is still a mystery whether Big Daddy is doing [...] Related posts:
  1. Google Video: The Science and Art of User Experience at Google
  2. Google URL Parameter Blocks Adwords in Google Search
  3. Google Introduces Click-to-play Video Ads

What is Nofollow tag?

The rel=”nofollow” tag is a HTML attribute to instruct search engines not to assign any value for the given link. It is generally used in forums and websites where the web master does not want to provide link value to its members. Especially in cases where the links were posted through some automated bots to [...] Related posts:
  1. Don’t worry too much about duplicate content, Google says
  2. OptiLink
  3. OptiLink

Munich’s KDE Desktops Usability Certified

Posted by Olaf Schmidt on Tuesday 22/May/2007, @00:25 from the t�v-t�v-hurrah dept. Munich's KDE distribution LiMux has been certified to meet the international usability standard ISO 9241. The use of KDE 3 as an "effective, efficient and satisfactory" working environment is named as a decisive factor for passing the certification. Related posts:
  1. Usability Sciences Announces New Behavior-based Website Persona Development Solution
  2. Usability Study Results in 69% Increase in Safelite® Auto Glass Customer Conversion
  3. Microsoft Unleashes Its Answer to Google Web Toolkit

The Royal Society Of Medicine Website Undergoes A Major Overhaul

The Royal Society of Medicine has now launched its new website at www.rsm.ac.uk. This marks a dramatic improvement with a completely new design and layout that improves navigability, accessibility and usability.The new website has been developed so that it is structured around the needs of its users, and was created following consultation with Members and other users of the website. [click link ... Related posts:
  1. Oneupweb Corporate Podcast Depicts the Drama of a Website Failing To Perform
  2. Google and Universal Search: Major Changes
  3. Usability Study Results in 69% Increase in Safelite® Auto Glass Customer Conversion

A/B Testing for Large Websites

Aaron Shear from Clickz shares his thoughts on doing A/B testing for large websites with multiple categories and product pages. He says “One of the most difficult things to explain to upper management is just how problematic it can be to do A/B testing on SEO strategies on large sites. There are so many moving [...] Related posts:
  1. Google Adwords API Service – The Boon for Large Advertisers
  2. Smart way to Google Adwords
  3. 3 Critical Decisions To Grow The Customer Base